How To Sky-Rocket Your Fitness Business With Blogging

Posted March 5, 2019 by Beejay Adoghe in WordPress

Marketing plays a great role in promoting fitness business. In a world where people are trying to improve their health by increasing their fitness levels, you must continue to fine-tune your marketing strategies.

Goes without saying that if you’re looking for fitness tips for marketing your business, attract new customers, and retain the existing ones, then you must begin to think about how to improve the performance of your fitness blog as well.

Here are 6 solid strategies to implement right now for an improved blog performance.

 

  • Use Attractive Titles

 

The title is what determines whether the reader will click on the link or not. You see, when marketing your gym & fitness services, you want to lure the readers to read the post. Therefore, you must use words or phrases that resonate with them.

For example, starting your title with the phrase ‘how to’ or using strong adjectives such as stellar, creative and so on will capture people’s attention.

 

  • Include Keywords

 

For search engines to find your content, it’ll match the words used in searching for content online, also known as keywords, to those used in various contents online. For example, if the user is looking for ‘gym’ the search engine will search online for content with the word ‘gym.’

This is what will appear on the search engine result page. This is also part of the SEO strategy many content marketers use. If the keyword appears a certain number of times in the content, then you’ll appear on the first page, thus increasing the chances of landing massive traffic.

For this reason, it is always necessary to do keyword research before you start developing content for your fitness blog.

 

  • Quality Content Rules

 

Now, don’t confuse quality for quantity. In this case, quantity will be in the length of the blog post, which is also a ranking factor. But only when the content is good. Google and other search engines look for valuable content because it also affects their reputation. When they display poor content, then users will shy away from using their search engine.

Poor content may be invaluable in the sense that it doesn’t address the user’s needs. It could be 2,000 words long, but useless to the reader. On the hand, you could have 500 words but with valuable information.

With this in mind, you must always strive to deliver quality information to your readers if you want them to come back for more, no matter the length of the content.

 

  • The Article’s Length

 

Your blog must provide quality content as mentioned earlier. Now, you cannot provide actionable content with three sentences. So, what is the ideal length?

A proper post with quality information will range from 800 to 1,000 words. However, this will depend on the topic you want to tackle. You could write as less as 300 and as many as 5,000 words while still hitting your goals.

 

  • Inbound and Outbound Links

 

Being on the internet allows you to share content with the online community. One of the ways to provide such connectivity is through links. There are two types of links:

  • Inbound link – This type of link is also known as a backlink and is a link coming from an external site to yours.
  • Outbound links – This link is one from your website to an external one.

Such links show Google and other search engines the importance and value the content on your site provides. This is also how they establish domain and page authority.

 

  • A Solid Call to Action

 

A call to action is final rally call to what you want your readers to do. Do want them to subscribe to your fitness newsletter? Do you want them to visit your gym or fitness centre? Whatever it is, this is the right spot to place the call to action.

Because if you don’t, you will not be getting much visitors from the web to check out your gym facilities and subscribe to your services.

Often, this is the last segment of the blog post and leads them to take immediate action. If you craft this segment well, you’ll bag numerous click rates which leads to increased ROI for you.

 

About Beejay Adoghe

Beejay Adoghe is basically a computer scientist and a tech geek bent on giving top-notch information.
View more articles by Beejay Adoghe

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