Zune: How to Change Your Zune’s Device Name
Contributed by Rob Rogers 
Tagged: Zune To change the name that is displayed for your Zune, just follow this tech-recipe:
1. Start the Zune software.
2. Connect your Zune to your computer.
3. Click Options and select Sync.
4. Select Advanced Options.
5. Type the new device name in the Device name text box.
6. Click OK.
Your Zune device name is now changed.
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jessica said on June 7, 2009
do you have to be signed in to your zune acount to do this?
i cant find an options button anywhere
name said on February 12, 2010
For anyone else wondering this, the Zune interface may not be the same anymore, or may be different for different circumstances and users. If you cannot do it this way, you may also change the device’s name by connecting your Zune to your computer, opening the Zune software, clicking on “settings” (at the top, “Settings | Help”), click on “Device” (also at the top, “Software Device Account”), and finally click on “Name your Zune” at the left, where you can change your Zune’s name.