Google Analytics: See the Full Referrer Path

Contributor Icon Contributed by MickeyMouse Date Icon January 11, 2006  
Tag Icon Tagged: Google

Navigating analytics can be painful. This explains how to see what people are linking to your site using google’s new free service.


When setting up a new site with google analytics, the most frequent question I get is this:

How can I see who is linking to me?

The information is there; it’s just hidden away.

How to see the Full Referrer Path:

    1. Log-in to Analytics
    2. Click Marketing Optimization
    3. Click Marketing Campaign Results
    4. Click Referral Conversion
    5. You probably want to increase your display amount
    6. Click the + beside each site to see the pages within that site are linking to you.

Sadly, they do not provide you an easy link to click to view the referring site…

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  • The Google Analytics interface has changed and the link "Marketing Optimization" is no longer there. FYI.
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